Lifestyle
"Keep Austin Weird" has been a local motto for years, featured on bumper stickers and T-shirts. This motto has not only been used in promoting Austin's eccentricity and diversity, but is also meant to bolster support of local independent businesses. According to the 2010 book Weird City the phrase was begun by a local Austin Community College librarian, Red Wassenich, and his wife, Karen Pavelka, who were concerned about Austin's "rapid descent into commercialism and overdevelopment."The slogan has been interpreted many ways since its inception, but remains an important symbol for many Austinites who wish to voice concerns over rapid growth and irresponsible development. Austin has a long history of vocal citizen resistance to development projects perceived to degrade the environment, or to threaten the natural and cultural landscapes.
According to the Nielsen Company, adults in Austin read and contribute to blogs more than those in any other U.S. metropolitan area. Austin residents have the highest Internet usage in all of Texas. In 2013, Austin was the most active city on Reddit, having the largest number of views per capita.] Austin was selected as the No. 2 Best Big City in "Best Places to Live" by Money magazine in 2006, and No. 3 in 2009, and also the "Greenest City in America" by MSN.
South Congress is a shopping district stretching down South Congress Avenue from Downtown. This area is home to coffee shops, eccentric stores, restaurants, food trucks, trailers, and festivals. It prides itself on "Keeping Austin Weird," especially with development in the surrounding area(s). Many Austinites attribute its enduring popularity to the magnificent and unobstructed view of the Texas State Capitol.
